Churn Recovery
Churn signals stay buried in tickets until the renewal is already at risk—and every cancellation is tagged differently.
Every cancellation gets consistent categories, enriched account context, and a recovery draft your team can send from Slack.
Cancellation event
Sarah Chen · acme.io
Recovery draft
“Hi Sarah — saw you cancelled. Would a 20% loyalty discount on renewal help?”
Personalized from
How it works
Event captured
Billing + usage signals
Risk signals
What you get
- Automatic cancellation categorization against your taxonomy
- Account enrichment before drafting outreach
- Recovery messages aligned to your playbook and tone
- Slack handoff for human review before send
- Reporting that stays consistent without manual tagging
“We kept waiting until our data was 'ready'. It never would have been. We learned to make it good enough along the way... that was the real unlock.”
Diego
Head of Customer Operations @ Uphint
5x
improvement in retention metrics
Common questions
Do we need a perfect churn taxonomy first?
We start with your existing categories and refine as volume grows. Good-enough beats waiting for the perfect schema.
Does the Play email customers directly?
By default, drafts go to your team for review. You control when and how outreach sends.
What integrations are required?
Billing/subscription events plus Slack for handoff. We work with your CRM and helpdesk in parallel when you want deeper context.
What about hallucinations and unwanted AI behavior?
Every Play runs through guards before a reply ships: policy checks, scope limits, language alignment, and custom misbehaviour rules you define. Guard failures surface in your control dashboard—you see when issues appear, how often, and whether they trend down over time. You are not blind to bad outputs; you define what "misbehaviour" means for your team and track it as Plays graduate from copilot to autonomous.