Use case
Churn Recovery
Churn signals stay buried in tickets until the renewal is already at risk—and every cancellation is tagged differently.
Every cancellation gets consistent categories, enriched account context, and a recovery draft your team can send from Slack.
Cancellation event
Sarah Chen · acme.io
Plan
Pro · Annual
Reason given
Too expensive
Feature usage
87% of quotaHigh engagement
Account health
Active 14 moWinback candidate
Recovery draft
“Hi Sarah — saw you cancelled. Would a 20% loyalty discount on renewal help?”
Personalized from
SarahHubSpot · primary contact
cancelledStripe · cancel event · Too expensive
20% loyalty discountPlaybook · price sensitivity + 87% usage · Pro Annual
How it works
Event captured
Billing + usage signals
Risk signals
Usage drop42
Billing35
Sentiment23
Source
Stripe cancelReceived
MRR at risk
$1,188/yr
What you get
- Automatic cancellation categorization against your taxonomy
- Account enrichment before drafting outreach
- Recovery messages aligned to your playbook and tone
- Slack handoff for human review before send
- Reporting that stays consistent without manual tagging
“We kept waiting until our data was 'ready'. It never would have been. We learned to make it good enough along the way... that was the real unlock.”
Diego
Head of Customer Operations @ Uphint
5x
improvement in retention metrics