Expansion
The AI team that grows revenue from the users you already have.
Your best growth opportunity is the users you already have.
The expansion Play identifies users in plans below their potential, detects upsell and cross-sell signals, and acts on them — with personalised outreach that knows the user’s history, usage, and moment. More revenue from the base you’ve already built.
Detect expansion signals
The Play monitors usage patterns, plan limits, and engagement signals to identify users ready for an upgrade or a complementary product.
Act with personalised outreach
When the signal is right, the Play reaches out with a message that fits the user’s context — not a generic upsell prompt. It knows their history and makes the right offer.
Close or escalate
For straightforward upgrades, the Play handles it end-to-end. For high-value accounts, it hands off to the team with full context and a suggested next action.
What teams get
×15
Revenue from upselling & cross-selling — Blimey
100%
Of purchase signals attended — no opportunity missed
0
Opportunities lost due to capacity
“We knew the opportunities were there. We could see the patterns. The problem was we couldn’t reach everyone. With Zentesimal we finally have a team that doesn’t let any of them slip.”
Lorenzo — CEO, Blimey
×15 revenue from upselling & cross-selling · 100% of signals attended
Common questions
How does it identify expansion opportunities?
You define the signals — usage thresholds, plan limits, engagement patterns — and the Play monitors them continuously. When a user meets the criteria, it acts.
Can it handle complex product catalogues?
Yes — the Play is trained on your product and pricing structure. It knows which upsells and cross-sells are relevant for each user based on their current plan and usage.
What happens with high-value accounts?
The Play identifies them and escalates to your account management team with full context — what the user has done, what signal triggered the escalation, and a suggested next action.
See it on your stack.
We’ll map the right Plays to your team’s actual operations — no generic demo.